The Firmwatch take
Market Shape Limited (02644799) currently shows: At risk signal detected, based on accounts to 30 September 2024; last refreshed 24 May 2026. Net liabilities of £950 — assets do not cover obligations.
Companies House source·Accounts to 30 Sept 2024·Refreshed 24 May 2026·Methodology and caveats
Firmwatch signals are generated from public filings and are not credit ratings or financial advice.
Incorporated
11 September 1991
34 years on the register
Sector
Market research and public opinion polling
SIC 73200
Size
Not classified
Net assets
−£950
Bottom 10% in sector
Cash at bank
Not disclosed
Not required for this filing type
Latest filing
None yet
Analytics
Risk, value and sector comparison
Insolvency risk
36/100
watch risk
Estimated public-data value
-£950 - £0
low confidence - negative net assets visible value
Sector comparison
Sector: Advertising and Marketing
Sample: 15,008 companies
Negative net assets: 16.8%
- Net assets vs sector median
- -£1,950
- Working capital vs sector median
- £555
- Sector median current ratio
- 1.34
Negative net assets
Visible liabilities exceed visible assets in the extracted accounts.
Limited working capital
The short-term asset buffer is positive but small.
Risk and value are estimates from public accounts only. They are not a credit score, valuation opinion or insolvency prediction guarantee. See methodology.
Balance sheet
Full extracted balance sheet
Bottom 10% in sector · Sector medians shown for 15,008 filers in this sector (2024).
Cash at bank
Bank balances disclosed in the public accounts.
Not disclosed
Current assets
Assets expected to turn into cash within one year.
£9,217
Current liabilities
Amounts due within one year (short-term creditors).
£4,231
Working capital
Current assets minus current liabilities.
£4,986
Median £4k
Fixed assets
Long-term tangible and intangible assets.
Not disclosed
Total assets less current liabilities
Fixed assets plus working capital.
£5,237
Net assets
What's left after liabilities are deducted from assets.
-£950
Median £1k
Equity (capital & reserves)
Shareholder funds.
£106
Current ratio
Current assets divided by current liabilities. Above 1.0× is usually easier to fund.
2.2×
Median 1.3×
Figures extracted from the company's public XBRL/iXBRL filing. Fields shown as Not disclosed are not legally required for this filing type and are absent from the source document — they are not necessarily zero.
Firmwatch turns UK Companies House filings into plain-English company intelligence. Data is refreshed daily; signals are generated from public balance-sheet and filing patterns.