The Firmwatch take
Market Shape Limited is a 34-year-old advertising and marketing, active on the Companies House register. The latest filed accounts (year to 30 September 2024) show -GBP 950 in net assets, with 1 distress signal extracted from the filing (negative net assets). No insolvency or strike-off filings appear in our public Companies House and Gazette data.
Refreshed 24 May 2026
Incorporated
11 September 1991
34 years on the register
Sector
Market research and public opinion polling
SIC 73200
Size
Not classified
Net assets
−£950
Bottom 10% in sector
Cash at bank
Not disclosed
Not required for this filing type
Latest filing
None yet
Insolvency risk
Worth watching
The latest public accounts contain some cautionary signs, but not enough to suggest severe distress on their own.
Negative net assets
Visible liabilities exceed visible assets in the extracted accounts.
Limited working capital
The short-term asset buffer is positive but small.
Money
What the balance sheet says
Net assets
−£950
Bottom 10% in sector · sector median £1k · 15,008 filers in this sector
Cash
Not disclosed
Working cap.
£5k
Median £4k
Current ratio
2.2×
Median 1.3×
Signals · 2
Negative net assets
The latest filed accounts show liabilities exceeding assets.
Old public accounts
The latest extracted accounts period is more than 18 months old.
Sector benchmark · Advertising and Marketing
How this company compares in 15,008 filers in this sector
Bottom 10% in sector — Market Shape Limited shows −£950 in net assets. Sector median is £1k.
Sector medians are computed annually across all UK companies in this broad sector. Position is approximate — see the Money tab for the full balance sheet.
People
Who runs this company
- KM
KEEP, Michael Graham
director · since 1991
- KM
KEEP, Michael Graham
secretary · since 1991
Registered office
Address intelligence
19 other companies registered here.
Common for accountants' offices and small business centres.
Address pattern · NN12 7RT
19 other UK companies registered at this postcode.
Active
18
Dissolved
0
Strike-off action
1
Firmwatch turns UK Companies House filings into plain-English company intelligence. Data is refreshed daily; signals are generated from public balance-sheet and filing patterns.