The Firmwatch take
Annuity Discounts Direct Ltd is a 26-year-old finance and insurance, active on the Companies House register. The latest filed accounts (year to 31 May 2025) show GBP 100 in net assets, with no distress signals detected. No insolvency or strike-off filings appear in our public Companies House and Gazette data.
Refreshed 24 May 2026
Pulse · Net assets, 2024–2025
↗ £0Incorporated
27 May 1999
26 years on the register
Sector
Insurance, reinsurance and pension funding
SIC 65110 · matched to division
Size
Not classified
Net assets
£100
Bottom 30% in sector
Cash at bank
Not disclosed
Not required for this filing type
Latest filing
None yet
Insolvency risk
Worth watching
The latest public accounts contain some cautionary signs, but not enough to suggest severe distress on their own.
Thin net asset buffer
The company reports a small visible net asset position.
Sector benchmark · Finance and Insurance
How this company compares in 47,532 filers in this sector
Bottom 30% in sector — Annuity Discounts Direct Ltd shows £100 in net assets. Sector median is £3k.
Sector medians are computed annually across all UK companies in this broad sector. Position is approximate — see the Money tab for the full balance sheet.
Money
What the balance sheet says
Net assets
£100
Bottom 30% in sector · sector median £3k · 47,532 filers in this sector
Cash
Not disclosed
Working cap.
Not disclosed
Current ratio
—
Signals · 1
Positive net assets
The latest filed accounts show assets exceeding liabilities.
People
Who runs this company
- MK
MCLOUGHLIN, Kieron Bruce
director · since 1999
Registered office
Address intelligence
10 other companies registered here.
Common for accountants' offices and small business centres.
Address pattern · KT20 5DZ
10 other UK companies registered at this postcode.
Active
9
Dissolved
0
Strike-off action
1
Firmwatch turns UK Companies House filings into plain-English company intelligence. Data is refreshed daily; signals are generated from public balance-sheet and filing patterns.